Brunner Digital

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Cub Cadet Missing Weekend Website

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Cub Cadet Missing Weekend Website
Our challenge was to help launch a new evolutionary product line of outdoor power equipment from Cub Cadet called the Time Saver Family. We created an engaging and fun microsite, www.missingweekend.com, which was the destination of several integrated campaign elements. MissingWeekend.com is an exclusive Time Saver-branded space that not only houses detailed product profiles, testimonials and promotions, but also presents the information in a time-saving and interesting way. It is an engaging out-of-category experience. The results: we not only introduced the line but increased recognition and consideration of the Cub Cadet Time Saver Family to a new and developing target market.
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