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Philips Respironics goLITE BLU Product Launch

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Philips Respironics goLITE BLU Product Launch
In the fall of 2008, Brunner authored and executed a blogger outreach program in support of the goLITE BLU launch, a new light therapy product. We primarily targeted highly trafficked, tech/gear guy blogs that feature and review new, cool technologies and gadgets. Prominent health and wellness blogs were a secondary objective. Our efforts secured well-placed, early product reviews on Gizmodo, BoingBoing, Medgadget, Gadling, Y Buzz, TechLIFE and Totally Obscure. These reviews directly created referral sales and helped goLITE BLU become the top revenue generating product on Philips’ LightTherapy.com for the fourth quarter of 2008. Moreover, the reviews helped secure two new retailers: Frontgate and Harrington’s.
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