Brunner Digital

amFAR Viral Video & User Generated Website

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amFAR Viral Video & User Generated Website

World Aids Day Viral Video
To humanize the scope of the global AIDS epidemic, and to promote conversation about the crisis on behalf of amfAR.org, Brunner created a one-minute video that was released on YouTube two days before World AIDS Day, 2007. An abbreviated viral seeding strategy was set in motion, using email and social networking sites. In just 5 days, the video was featured on the front page of YouTube, and received thousands of comments and over 300,000 views. By the end of the first week, it ranked #1 for the week and the month, and #3 for all time, in the nonprofits and activism category.

Where’s the Cure?

Challenge: Take the amfAR mission to individuals worldwide in an engaging, creative, way.

Approach: Brunner created a photo contest around a simple question. Where’s the Cure? Users are encouraged to "Submit their photos, add your voice, and demand the research to find the cure."

Solution: We went viral. The contest lives on a microsite and is promoted on amfAR.org, through amfAR’s e-newsletters, on Facebook and MySpace among other social channels.

Results: Go see for yourself. The best photos will be shaped into a Where’s the Cure book and hand-delivered to President Obama on his 100th day in office.